About Us


A collective/creative concept space between F1RST Surf Supply Company and Liberty City Tattoo™.
Division Wynwood is a collective space of F1rst Surf Shop that combines surfing, skateboarding, and Love Hate tattoo shop. Mark Gamez and Christian de la Iglesia are long time business partners of F1rst Surf Shop, as they opened their first location in South Beach in 2008. Ami James is a tattoo artist, owner of Love Hate Tattoos, and known for his TV personality on the hit show Miami Ink. The trio collaborated together to bring the best the surf, skate, and tattoo culture under one roof. Division Wynwood is located on 5th Avenue and 26th Street in Wynwood, the 5,000 square-foot space is home to hand-picked brands, including Outerknown, Banks Journal, VISSLA, Matuse, Inc., Richer Poorer, Stance, The Critical Slide Society, Levi’s Skateboarding, Roark, Deus Ex Machina, Straye Footwear and Cu4tro Footwear, along with all the top brands from surfing and skateboarding hard goods.



Wonderful experience! Everyone was friendly. Ami was my artist and I couldn’t be happier with the results or my day at the shop.

Tiffany Greene

Dude, you get the best barrels dude! Just drop in, drop down, WAPAHHHHH, then just ride the barrel and get pitted, so pitted.

Christian Martin

Amazing spot, recommended to all, family environment, educated personnel to help you with what you’re looking for.

Luis Gonzalez Jr.